Our Story

Our son Maddox has loved animals for as long as we can remember. Truly loved them. One evening at the dinner table, he asked a question that changed everything for our family:

“Why do we eat other animals, but we do not eat Bentley?”
(Bentley was our then 12-year-old Vizsla and part of our family.)

I had already been aware, in a general sense, of the environmental impact of factory farming, such as greenhouse gases and carbon footprints. I understood that our daily choices shape the world our children will inherit. But I had never honestly examined what was on my own plate through the simple logic of a child. Pets versus food. Why do some animals deserve love while others are considered dinner?

Children see this clearly. If you place a child in a room with a chicken and an apple, at no point would that child harm the chicken. The child would play with the chicken and eat the apple. Compassion is our nature until tradition teaches us otherwise.

Until that moment in my adult life, I had never deeply cared about the animals society labels as food. Maddox’s question forced me to answer with intention. I began looking closer at animal welfare, personal health, and the long-term effects our choices have on the planet. The deeper I researched, the clearer it became that I could no longer ignore what I knew.

In June 2018, our family made the decision to go fully plant-based. Since then, we have felt healthier than ever and far more aligned with our values. As data from the UN, the EPA, and other credible sources continues to grow, we see just how meaningful a single choice can be.

Before this lifestyle change, jerky was a tradition for Maddox and me. We loved it. I knew it was something we would truly miss. I searched for a plant-based jerky that could compare, but everything fell short. Being the cook in the house, I got to work in the kitchen. After many attempts, I created a version that was satisfying, delicious, and left us feeling good about finishing the entire bag. We said to ourselves, “No Harm Done.”

With my background in design and marketing, I began building a brand around that feeling. No Harm Done – Jerkless Jerky was born. Unique flavors, standout packaging, and a team of four driven individuals with a shared entrepreneurial spirit. Our mission is clear. To reduce harm, to inspire change, and to encourage others to look beyond themselves and make choices that matter.

No Harm Done is here for our health, for the animals, and for the planet we all share.

In June 2018, our family made the decision to go fully plant-based. Since then, we have felt healthier than ever and far more aligned with our values. As data from the UN, the EPA, and other credible sources continues to grow, we see just how meaningful a single choice can be.

Before this lifestyle change, jerky was a tradition for Maddox and me. We loved it. I knew it was something we would truly miss. I searched for a plant-based jerky that could compare, but everything fell short. Being the cook in the house, I got to work in the kitchen. After many attempts, I created a version that was satisfying, delicious, and left us feeling good about finishing the entire bag. We said to ourselves, “No Harm Done.”

With my background in design and marketing, I began building a brand around that feeling. No Harm Done – Jerkless Jerky was born. Unique flavors, standout packaging, and a team of four driven individuals with a shared entrepreneurial spirit. Our mission is clear. To reduce harm, to inspire change, and to encourage others to look beyond themselves and make choices that matter.

No Harm Done is here for our health, for the animals, and for the planet we all share.